“Customers targeted at optimal decision making moments are 80% more likely to make a purchase”
Stunning Facts
- There are about 4.5 billion mobile phones in the world. Compare that with around 1.5 billion internet users around the world.
- Over 80% of the U.S. population (almost 250 million!) owns a cell phone
- Gen Y spends more time texting and social networking online than talking on the phone, watching TV or reading.
- 82% of Americans never leave home without their phone
- 25% of Americans in the past month said they watched a short video on their phone!
Take advantage of the opportunity to get in on one of the rising stars of the advertising world. Get involved in the mobile marketing world before your competitors get too far ahead!
Types of mobile Ads
On-device display ads include formats such as:
- Text ads
- Graphical banners (either static or clickable)
- Graphical banners with associated text links
- Video preroll
- Traditional TV Commercials at standard lengths
These formats are generally clickable or otherwise interactive, as with ads on the PC-based Internet. However, the results of a “click” can range beyond just taking the viewer to a landing page, and include initiating a text message or call, depending on the capabilities of the device being used.
On-device display ads can serve the same spectrum of functions as display ads on PCs, ranging from pure brand building to pure direct response.
50% or more of all internet traffic will originate from Mobile Devices by 2014
