What is SEO
Search Engine Optimization, known as SEO, is simply how easy it is to find your website on the internet. Do you appear on the first page of results for key search terms e.g. “Tax Accountant” if you are an Accountant? And do you know where you appear depending on whether someone is searching in Minnesota or in another state? (There are different search engines in each state.)
There are over 21 billion web pages out there on the world wide web, do you know how easy it is for your potential clients to find your website?
It’s now accepted that search engine marketing shouldn’t be taken lightly. We have the search marketing specialists who can optimise your website content to help you appear in the first page of Google or Yahoo search results.
How We Do It
Research Keywords
The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This helps us target the right words—the ones that will actually deliver customers to your website.
Analyze Competitors
We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
Develop Search Strategy
After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
Optimize Website Content
Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
Link Building
Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
Monitor and Adjust
Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.
What is Paid Search
You may be not be aware that you can guarantee placement on the first page of Google, Bing, Yahoo! or any other search engine engine results by buying search keywords.
Paid search perfect solution for businesses that are looking for a cost-effective way to drive more qualified leads through their website. Different search engines have different names for their paid search programs (AdWords for Google, adCenter for Bing)
How We Do It
Define Goals and Objectives
The first thing we do is define the goals of the campaign, targeted audience, targeted geography and the budget.
Research Keywords
We then create a robust keyword portfolio of relevant keyword phrases to ensure you are getting the most leads to your website for the lowest cost per click.
Create Landing pages
Our team of experts will create optimized landing pages with data capturing forms to ensure the visitor are covnverted into leads you can follow up with.
Create Ads
We will test and create the perfect combination of ad groups and ad variations based on your keyword list.
Monitor and Adjust
Each month we provide reports to track the status and results of your campaign. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords and ad copy.
One of the most effective ways of driving traffic to your site is through article marketing. A well written article about an aspect of your industry or the products that you sell can get published on hundreds of websites exposing your brand and your website to thousands of potential customers.
We can distribute your articles to thousands of websites. Also, if you prefer, we can research and ghost-write articles for your specific industry.
We’re professional marketers too, just like you. We know and understand your goals and the level of service you expect. We’d expect nothing less ourselves
- Comprehensive strategy
- Integrated with your other marketing activities
- Qualified traffic, not just random clicks
- Accurate, effective campaign advice and information
- On-demand position reporting
- ROI calculations tools