Posts by Digital Marketing

Ron Rogowski is Principal Analyst at Forrester Research, serving Customer Experience professionals. His research on digital customer experience strategies will be presented at Forrester’s Customer Experience Forum, June 21 to 22 in New York. Once upon a time, companies differentiated themselves almost entirely based on the things they made. Early in the 20th Century, the ability to produce items quickly and efficiently was a key differentiator for corporations that brought affordable products to the masses. Over time, production processes became so cost-effective that firms looked to streamlining distribution and opening new markets to gain an advantage. But there, too, they reached an efficiency plateau. At the end of the 20th Century, the Internet opened up...

This post originally appeared on the American Express OPEN Forum. Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time. So, in both types of searches, online tools have become invaluable. But while tweeting out a call for a good real estate agent is fairly straightforward, using social media for recruiting has nuances that, if overlooked, can render the process far less useful. Here are a few key pointers from experts in the field to remember when getting started. 1. Start Early Simply tweeting out a link to a job posting might get you some viable candidates, but to...